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Your source for marketing materials and more in the A/E/C marketplace!

Our mission is to be the premier source for education, information, and resources in marketing professional services for the design and building marketplace. The books listed here were selected with the needs of professional services marketers and business developers in mind. Recommend your favorite business books: publications@smps.org

To visit the SMPS home site please go to:http://www.smps.org/

BUILD ENDURING VALUE IN YOUR ENTERPRISE Long-Cycle Strategies for a Short-Cycle World Build Enduring Value in Your Enterprise Long-Cycle Strategies for a Short-Cycle World contains numerous case studies illustrating how to develop strategies and culture to achieve a sustainable advantage in a highly competitive marketplace.

ALL NEW FROM SMPS Marketing Handbook For the Design & Construction Professional Step by step, this Handbook shows you how to differentiate your services from your competition ... how to target 'niche' markets ... and how to just get in the door! You'll also see how to team up with other industry professionals in creating joint ventures and strategic alliances. Win new clients - even in this economy - with these proven and powerful techniques!

MANAGEMENT	MARKETING RESEARCH	BUSINESS DEVELOPMENT
CAREER DEVELOPMENT	MARKETING PLANNING	SKILL BUILDING